Mr Murdoch – the problem is worse than you think.

Rupert Murdoch urged newspaper editors to embrace the Internet, saying print news executives have "sat by and watched" as a new generation of digital consumers has turned away from newspapers.

The chief executive of News Corp. cited a recent report commissioned by the Carnegie Corporation, a philanthropic foundation, showing 44 percent of 18-to-34-year-olds say they use Web sites at least once a day for news.

Well that might be true but unfortunately this research did not ask the same questions to the 50-plus.

Had Mr Murdoch had look at the PewInternet research project that looked at how American’s receive news he would have been in for even more of a shock.

As can be seen below, the 50-plus who use broadband are more likely to have the Internet as a integral part of their newsgathering armoury than the under 30s. This research also found that overall the under 30s are becoming less interested in keeping up with the news.

I suspect that Mr Murdoch does personally use the Internet that much but he should not assume that he is representative of his age cohort! Dick Stroud www.20plus30.com

PewInternet News Sources
Posted by Dick Stroud