Oldie drummer Mick Fleetwood, of Fleetwood Mac fame, is being used to promote the “It's Hip to Hear” campaign that Energizer, the hearing aid battery manufacturer, has launched. The program aims to educate the 45+ about the: "importance of hearing loss prevention and treatment, offering practical, everyday solutions to preserving hearing health.”
Don’t get me wrong, I think that hearing loss is a very serious business. As the press release announcing this campaign says:
“there are more baby boomers aged 46-64 with hearing loss than there are people over the age of 65 with this condition, and there is 26 percent more hearing loss among baby boomers than in previous generations.”
My uncertainty is if such campaigns have any effect and if and a name from the past, like Mick Fleetwood, has is the best way of promoting it. I guess the fact that I have taken time to write a blog post about the subject shows that it does get attention.
Personally I hope we are not going to have a future of rock stars being recycled as promoters of good deeds. The thought of names from the past being brought of retirement to imitate Saint Bob Geldof doesn’t bear thinking about. Dick Stroud www.20plus30.com
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