Siemens is launching an email and viral game to support the launch of its new camera phone. The email was sent to an 18- to 40-year-old market and is designed to highlight the dual camera and phone features.
This is the first time I have ever seen marketing’s favorite age group, the 18-34s, extended to the 40. What next, 18-42 maybe even 18-45?
If you are interested the viral game can be viewed at 'If it Moves Shoot it' .
It is not something that I would spend a great deal of time playing but I know a lot of 50 year olds who would. Dick Stroud www.20plus30.com
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