Throughout Europe online advertising is booming and so it would seem it is in the US. See the latest figures from Emarketer.com.
What is not booming is the creation and testing of this type of advertising with the 50-Plus. What is astonishing is that so much of the advertising is carried by Business web sites, like the FT, where large numbers of the users are 50-Plus. Dick Stroud www.20plus30.com
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