Thanks to Chuck Nyren for telling me about this article published in the Washington Times. Instead of the European press writing about the US it makes a change to see things reversed. This article describes how French companies are slowly waking up to the opportunities of the 50-plus.
It contains some interesting facts and examples. The one I liked the most was the description of an ad for Castorama (a French home decoration retailer) containing an elegant "modern day" grandma sporting long, fluffy hair flanked by younger tattooed counterparts in WAD, a trendy French publication that is dedicated to street fashion. The mind boggles. Dick Stroud www.20plus30.com
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