This is the conclusion of the senior VP at Visa USA. She was speaking at the US Marketing Forum and was reported in the DM News. Well it is not exactly original or startling but it is good to see that a senior marketer has discovered this fact.
Nothing much new in the article but it does spell out the positive implications (from the Finance Industry’s perspective) of the new generation of older people remaining active consumers for a far longer period than that of their parents. Dick Stroud www.20plus30.com
No comments:
Post a Comment