New franchise targeted at the 50-plus market

A company in the US (SEI) has created a new franchise to provide financial advice to the 50-plus.

SEI’s Wealth Network franchise is termed a "holistic" approach. That idea must have cost the company few thousand dollars of marketing consultancy. The aim is to: "provide not only financial, estate and risk management but also advice with aging family care, life and career redirection, business transition and philanthropy.”

The company has even created a prototype office for the franchises. The office is supposed to resemble a residence, because: “clients are more comfortable talking about their wealth and lives in such a setting”. I bet the target group to buy these franchises are the 50-plus.

I suspect we will see a lot more of these types of business ventures in the coming years. Dick Stroud www.20plus30.com