What can you deduce from analysing zillions of blogs for keywords and word patterns? Well it seems you can learn a lot about the people who read and create blogs but not necessarily much about the vast majority of people who avoid the blogosphere as they would a rabid dog.
A US company is tracking the content of many thousands of blogs and then packaging it up and selling it to the marketing world.
A quote from the press release: “The blogosphere has been quickly invaded by older folks and by males (first time I knew older folk are not also males), Generation X and boomer males are starting to take over the preponderance of Web logs". OK, so 40+ are the majority creators of blogs which is an interesting fact.
The article continues: “The technology allows the company to determine both the speaker's gender and age range. It also tracks favorable and unfavorable product mentions to let companies know how their image is regarded among this important target age group.
For instance, in a recent release of data the company found that Starbucks, despite spending little on advertising, is the most mentioned non-alcoholic drink in the Gen Y blogosphere, ahead of much more visible advertisers Pepsi and Coke.”
I wonder if all this analysis doesn’t just create a lot of data looking for a questions to answer? Dick Stroud www.20plus30.com
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