Want to know how Christian names have changed in popularity over the last century?
I wonder why the name Elsie has become as extinct as the Dodo whilst Cadence is storming to the top of the popularity charts.
This is a great fun site that will let you find out if your name is in the dodo category or at the cutting edge of popularity.
Other than good fun why is name popularity of the slightest importance to 50-Plus marketing? Well, if you know a person's Christian name, even better if they are married and you also know their partner’s name, then you can predict with a high level of accuracy their age. SAGA is in the UK’s top 5 spenders on direct marketing (mail) and uses this technique to improving its geodemographic targeting. Dick Stroud www.20plus30.com
No comments:
Post a Comment