Gap opens its first Forth & Towne store

Gap’s new store concept has been talked about for the last year or so but now it has become a reality. This is the company’s first new store concept in more than a decade.

This is how Business Week describes the event. “Gap hopes to woo boomers back with a store that combines the service of a boutique, the broad offerings of a department store -- and a more forgiving fit. (Cheek!)

With the over-35 age group accounting for 39 percent of women's total apparel expenditures, the market represents a big opportunity for Gap . Currently, Gap enjoys about 8 percent of the market share for female shoppers under 35, but less than 3 percent of over-35 customers.

I wonder when the first store will open in Europe? Dick Stroud www.20plus30.com