At long last the conferences that are about 50 plus marketing have speakers from the large mainstream brands. Marketing Week’s Swining 60s & Baby Boomers conference is divided into two one day sessions on November 3-4. Day one is about segmenting the 50 plus market and the second day about the media consumption.
Speakers come from big multi-age companies like Peugeot, Ford, Barclays, Channel 4, IPC, Prudential plus a load more.
The reason I am telling you this is that I am chairing a Q&A panel discussion about the media consumption habits of the 50 plus.
It is so refreshing to be involved with a conference that is not dominated with age ghetto brands. Dick Stroud www.20plus30.com
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