This press release explains that TV Land has hired Ken Dychtwald, the nation's leading expert on Baby Boomers (the press releases words not mine) to conduct a comprehensive study exploring consumer behaviors and attitudes of the Baby Boom generation.
This study will: “develop and execute a 'state-of-the generation' presentation to TV Land advertisers in March, 2006 and conduct a national study that examines boomers’ social influence and consumer trends on a wide range of issues pertaining to entertainment.”
Well I reckon that’s good news. Anything that demonstrates that the media and advertising industry are taking note of the 50 plus has to be a good thing.
What’s the betting that the Dychtwald’s presentation contains some slides with pictures of Woodstock, Hendrix and all things pertaining to sex, drugs and rock & roll? I suspect there will a few slides of contented 50 somethings gazing out as the cruise the Caribbean wondering how to spend their sacks loads of money. Cynical – what me? Dick Stroud
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