Revlon – you really do get it!

Revlon has recently launched what it calls the first mass makeup line specifically for women over 50, called Vital Radiance.

"It is a large group of women," said Stephanie Peponis, Revlon's chief marketing officer. "It is growing all the time. I think they are underserved today."

The packages have bigger print, the brushes reach under eyeglasses, and the makeup is designed for older skin.

Unlike Mel Gibson I really don’t know: “What women want”. But, I reckon Revlon do and are probably delivering it. They even have a dedicated web site. Dick Stroud