Wealthy travellers are seeking unique experiences on which to spend their wealth. Beirut, Libya and Syria are included in some of the most popular voyages offered by luxury US cruise liners. In addition to a passion for archaeology I would have thought a basic knowledge of using an AK45 would also be useful.
An article in today’s FT (subscription only) talks about the changing holiday requirements of the wealthy US boomer. Here are some extracts.
In a report last year, Citigroup said: "Today, with most of their needs satisfied, baby boomers place more value on experience rather than tangibles."
The trend toward ever-more exotic cruises reflects growing consumer appetite for experiences rather than material goods from the influential consumer group of ageing Americans.
Passengers on these super-exotic cruises tend to be adventurous seniors or affluent baby boomers.
Far-flung destinations have "incredible appeal to travellers who have been done there and done that", said Brad Ball, spokesman for Silver Sea Cruises, which began trips to Beirut in 2004.
"It's not enough to sit on the pool deck and enjoy the sun," added Mr Ball. "They have no qualms about spending the money but they want to be enriched and educated during their holidays."
Deborah Natansohn, president of Seabourn, notes that baby boomers are "more self-indulgent than the previous generation that might have saved for years to take a grand tour of Europe".
"An affluent baby boomer might go to Europe annually. They are looking for trips that are more adventurous or educational, and unique cultural experiences." Dick Stroud
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