Friday, February 03, 2006

A podcast about oldies

Deloitte & Touche (USA) have commissioned research about consumers aged 45 to 74 (Wealth with Wisdom: Understanding the Needs of Aging Consumers.”)

If you go to this site it has lots of goodies to download – including a 16 Mb Podcast. All you ever wanted to know about oldies in a 30 min car journey.

Seriously, Deloitte’s have made a real effort. Nothing in the report that will amaze anybody who has been involved in the 50-plus area but a competent bit of work. Dick Stroud

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