If you are interested in the Australian market then you should visit these two web sites.
Evergreen, is an Australian based marketing communications agency, founded by Gill Walker. Make sure you download the newsletter that contains some fascinating data about consumer spending.
You should also visit “Talking Baby Boomer”: Insights into the most financially influential audience in Australia. Gill is also involved with this web site. It contains two very useful downloads. One about ways of communicating more effectively with the 50-plus and the other about making the use of radio more effective.
I have to admit a bit of self interest in the Talking Baby Boomers Web site since it contains a competition to win a copy of my book. So who passed a law about self promotion?? Dick Stroud
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