Young people aged 15 to 24 are least likely to give their money away, market analysts Mintel found.
Three-quarters of people aged 65 plus gave more than £5 to charity last year compared to a national average of 64%. This dropped to an average 44% among the 15 to 24s, while 69% of 45 to 60-year-olds made a £5 plus donation.
Charity wristbands were most popular among younger people, with 46% of 15 to 24-year-olds prepared to buy one.
Mintel senior market analyst Matt King said Britain's over-65s were by far the most active charity donors.
He added: "The relative apathy of younger consumers when it comes to giving to charity shows that there is huge potential for charities to make themselves more relevant to the younger generation, particularly the under-25s."
Mintel's findings are based on an Omnibus survey of 25,000 adults aged 15 plus and a consumer survey of 1,015 people in the same age group, both of which were carried out last year.
You can read about the report here. I wish companies like Mintel would wake up to the world of blogs and also make their press material available at the time they brief the mainstream media. Dick Stroud
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