It looks as if AARP is getting into sound branding. The organisation is working with a California company (DMI Music and Media Solutions) to find the equivalent of an “Intel inside” that will ignite Americans into joining.
DMI looks as if it is going to busy. The company is exploring a range of initiatives for AARP that could include helping select the music to be heard in AARP advertising; marketing a line of "Happy Birthday" enhanced CD's, featuring music video clips, photographs and links to Web sites; developing a service for AARP members to download music and podcasts; organizing touring music festivals to be sponsored by AARP; and creating an audio AARP logo.
So, even if you never get a chance to read AARP’s eNewsletters and magazines you will be able to listen to them instead. Dick Stroud
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