There is an old marketing consultancy adage that says: “if you can’t think of anything sensible to say then invent a new word”.
This article about timesharing has more than its fair share of daft terms.
How about these for starters.
Demobrandics - further segmentation of the baby boomer market
Glocalization – major brands will start developing brands in new markets worldwide but will adapt their brands and products to local cultures.
Maxi-vacs – the replacement of one dimensional marketing tools with multimedia technologies allowing customers to use all their senses to learn about the product.
E-mmunities – websites will become more user friendly, interactive and focused on lead generations.
What makes me think these words will end up in the dustbin of daft marketing terms? Dick Stroud
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