Marketing for dimwits

Now I am all for simplicity but occasionally you read something, masquerading as marketing wisdom, that is so banal that it takes your breath away.

Here is the world of media preferences according to Forrester research.

Marketers looking for the best way to reach a target audience online should go beyond choosing the most popular methods of the day and consider generational differences in media consumption habits.

"To plan effective integrated campaigns, marketers must start with search and layer on site messaging in the media that resonate with target consumers: buzz, blogs, and banners for Gen Yers, deep search and word of mouth for Gen Xers, print and product packaging for Boomers, and the written word for Seniors," writes Charlene Li, principal analyst at Forrester.

I hope for the sake of Forrester’s clients that Charlene Li was misquoted in this article! Dick Stroud