Haggar clothing (a US company) was aquired by a group of private-equity firms a year ago. With the new owners came a new MD and a direction for the company. This article summarises the background.
Haggar has abandoned its previous youth-themed ad strategy and is acknowledging that its brand is for older men who don't read GQ and know nothing about the latest trends from Seventh Avenue.
You can (and should) view the new ad campaign on the Haggar web site. It is weird. Dick Stroud
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