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Saturday, August 28, 2010

Watch out for the grankini

It is Saturday. It has been a long week. I reckon it is OK for a few words of trivia.

According to Debenhams (a large UK department store) the sales of 'grankinis' have risen 118% in two years, driven by ladies in their fifties and sixties.

The store spokesperson said: "A full costume on an older lady instantly says ‘granny’; but a supportive, well-proportioned bikini is less ageing and accentuates rather than hides natural shape."
Apparently, advances in swimwear technology mean there are more two-pieces available that suit more mature bodies.

If you want to see the pictorial proof than have a look at the snaps.

So there you have it, a new product term to add to the list of silly words – the grankini. You might think it ageist but you cannot accuse the store of ignoring their older customers. Dick Stroud

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