Friday, September 06, 2013

Age Neutral Toyota Corolla ad? Simple for certain. Effective?

Menu for muligenerational ad.

Mix together the following from each era:
Music + Fashion + Dance

Add to that moderate production values. Result. Multigenerational ad.

I think they forgot a few other ingredients like creativity and orginality. Dick Stroud

1 comment:

Chuck Nyren said...

In all the scenarios, the cars are unremarkable amorphous lumps surrounded by excitement, energy, tinsel. Your eyes never focus on the product. Strange doings.