All about improving the customer experience for older consumers
Friday, September 06, 2013
Age Neutral Toyota Corolla ad? Simple for certain. Effective?
Menu for muligenerational ad.
Mix together the following from each era:
Music + Fashion + Dance
Add to that moderate production values. Result. Multigenerational ad.
I think they forgot a few other ingredients like creativity and orginality. Dick Stroud
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1 comment:
In all the scenarios, the cars are unremarkable amorphous lumps surrounded by excitement, energy, tinsel. Your eyes never focus on the product. Strange doings.
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