All about improving the customer experience for older consumers
Monday, October 16, 2017
Guarantee you have never seen a phones for boomers ad like this one
The one thing that I think you can say about T-Mobile is that it doesn't play it safe, doesn't play by the normal rules. Look at the first video that is a long form ad to see what their take is on targeting Boomers. I love it.
The second video is some background on the anything but ordinary CEO of the company. The subject of phones for oldies is not as simple as this guy implies but you can see that he has taken every cliche he can find, amplifies them beyond all recognition, and puts them into 5 min rant about the boring old companies that just don't get what makes boomers tick.
Terrific stuff. Dick Stroud
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Good to see that Marketing Week is running its annual article about 'why we still get it so wrong with advertising to oldies'. Worth checking out https://www.marketingweek.com/2017/10/16/age-in-advertising-wrong/?
Always amusing to see that the examples that are quoted were those I talked about 3-4 years back. I guess I should take it as a compliment, but it would be nice to see the quoted speaker go and find some new examples.
The sad thing is that little has changed over passing years. Dick
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