An amusing letter in today’s FT.

Sir, It's no shock that nearly one-quarter of baby boomers are insulted by advertising ("Ads send wrong message” - Focalyst survey**).

The surprise is that it's the geriatric-oriented messages that we find insulting.
At 49, I bristle every few minutes when another snarky 20-something voice actor comes on the radio speaking condescendingly in minor keys to advertise something that my generation, with its $2,100bn purchasing power, ought to bebuying.
No one talks like that! Especially not to me.

Global corporations should not allow their brand images to be defined by punks with an attitude.
My generation may be more value- than brand-oriented but we also have very long memories. Speak nicely to us.

**The Focalyst report is a study of 30,000 people, aged 42 and over, conducted by Focalyst, a joint venture between the WPP advertising group and the American Association of Retired People. Dick Stroud